In Brief: DuckDuckGo introduced its first web browser – for Mac in Beta
It blocks ad trackers on 50% of sites, is fast because it uses 60% less data than Chrome, and may be a precurser to a future rollout of a browser for Linux.
It blocks ad trackers on 50% of sites, is fast because it uses 60% less data than Chrome, and may be a precurser to a future rollout of a browser for Linux.
TickTalk Tech has come to an agreement with the US BBB’s Children’s Advertising Review Unit (CARU), which works with brands to gain self-regulatory compliance. The smartwatch company, which had been found in violation of CARU standards for its privacy policy, has now agreed to: 1) clearly disclose data collection practices, 2) ensure the privacy policy is not hidden, 3) explain data retention and deletion practices, and 4) obtain verifiable consent from parents before collecting kids’ data. That’s good practice for any responsible, privacy-forward company to adhere to – and even... Read More >
Biometric lawsuits are increasingly effective, and a current one before the Illinois State Supreme Court could bring ruinous penalties against the food chain, White Castle. The push is on for damages to be cumulative rather than for a single infraction, and if passed, the impact on companies could be severe.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.