Advanced collection techniques now make it easy to gather meaningful data from eDNA when it’s collected in large enough quantities. That poses serious risk for genetic data’s privacy and misuse of information.
“Child labor” conjures images of kids working in factories or fields – and it goes far back through human history. A new paper, Play Is a Child’s Work, shows today’s tech world has its own ways of using kids for labor – in large part via social media, which has pulled kids in as influencers, whether on a small scale, or as media-savvy kidfluencers with masses of followers. Alarms have been raised about lines blurring between marketing to children, marketing by children, and recently the cultivation of them as super... Read More >
At the same time, it also is designed to help companies prioritize and analyze AI use cases to optimize ROI in this rapidly growing area.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.