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In Brief: eDNA or environmental data is trace genetic material that has been used to monitor disease, track rare and at-risk species, and now it’s been found to include human DNA

Advanced collection techniques now make it easy to gather meaningful data from eDNA when it’s collected in large enough quantities. That poses serious risk for genetic data’s privacy and misuse of information.

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Children’s Privacy: The power and harms of Kidfluence

May 16, 2023
CDPI Privacy Newsletter
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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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