In Brief: MediaMath integrates Sourcepoint privacy ratings
MediaMath’s customers will get pre-bid access to inventory segments on sites that meet their privacy standards, based on Sourcepoint’s Privacy Lens website ratings.
MediaMath’s customers will get pre-bid access to inventory segments on sites that meet their privacy standards, based on Sourcepoint’s Privacy Lens website ratings.
The browser feature only allows trackers to see behavior on individual sites, rather than across sites. It was previously available but users had to turn it on.
Have you been fretting that it’s too hard to buy things through your TV? Roku and Walmart now offer shoppable ads within Roku-delivered programming. What’s special is the payments are made using Roku’s payment system, so there’s no need to visit the Walmart ecommerce site to complete the transaction. They call this “t-commerce”, as well they should.
Traffic to ecommerce websites fell 1% year-on-year while ecommerce app sessions rose 13%, according to Similarweb. Shopper experience still needs improvement: 41% of shoppers feel like strangers to their favorite retailers and only 20% see frequent personalization. Convenience is king: 55% say they’d pay more to find the right item without scrolling through several pages of results.