In Brief: Firefox adds cookie-blocking by default
The browser feature only allows trackers to see behavior on individual sites, rather than across sites. It was previously available but users had to turn it on.
The browser feature only allows trackers to see behavior on individual sites, rather than across sites. It was previously available but users had to turn it on.
If the claimants prevail, Google could be found in violation of California law and federal law.
MediaMath’s customers will get pre-bid access to inventory segments on sites that meet their privacy standards, based on Sourcepoint’s Privacy Lens website ratings.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)