In Brief: Firefox adds cookie-blocking by default
The browser feature only allows trackers to see behavior on individual sites, rather than across sites. It was previously available but users had to turn it on.
The browser feature only allows trackers to see behavior on individual sites, rather than across sites. It was previously available but users had to turn it on.
If the claimants prevail, Google could be found in violation of California law and federal law.
MediaMath’s customers will get pre-bid access to inventory segments on sites that meet their privacy standards, based on Sourcepoint’s Privacy Lens website ratings.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.