RFP automation vendor Loopio reports that RFP volume grew slightly last year, from 147 in 2019 to 150 in 2020, even though RFPs accounted for just 35% of revenue, down from 41%. You may be surprised to learn that software sellers receive fewer RFPs than hardware and most other industries. Download for oodles more detail. Yes, oodles.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.