RFP automation vendor Loopio reports that RFP volume grew slightly last year, from 147 in 2019 to 150 in 2020, even though RFPs accounted for just 35% of revenue, down from 41%. You may be surprised to learn that software sellers receive fewer RFPs than hardware and most other industries. Download for oodles more detail. Yes, oodles.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.