European anti-trust authorities are increasing their pressure on Big Tech.  Last week, the European Commission opened a formal investigation into Microsoft’s practice of bundling Teams with its Office productivity suite, while the French Competition Authority announced an inquiry into whether Apple is using customer data for ad tracking without following the same rules it imposes on competitors via App Tracking Transparency.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.