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In Brief: Optus, Australia’s second largest telco was hit with a cyberattack

The company, which has about 10 million customers, reported that data accessed on an unspecified number of current and former customers, included customer names, DOB, phone numbers, email addresses and ID document numbers.

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Children’s Privacy: Twenty-one TV stations targeted by FCC for $3.4M fine for kids’ ad violation

September 27, 2022

The US Federal Communications Commission (FCC) wants to levy a $3.4M fine on TV stations owned by Sinclair Broadcasting, Nextstar Media Group, Cunningham Broadcasting and others it has found violating the FCC’s Children’s Programming Commercial rules. The rules, which specify time limits on how much advertising can be done proportionate to hours of children’s programming have been flouted particularly by Sinclair (which would receive the largest fine totaling $2.652 million), repeatedly over many years.

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The Trade Desk Now Offers High Attention Inventory

October 10, 2024

In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.

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