In Brief: PrivaceraCloud 4.0 made available by Privacera to enable enterprises to securely and rapidly exchange data with unified interface
This will provide more access across a larger amount of business data.
This will provide more access across a larger amount of business data.
It will use data licensed from NewsGuard, which is a misinformation ratings service and has been endorsed and integrated by IPG MediaBrands, Omnicom and Publicis, among others.
Ad viewability and brand safety company DoubleVerify has just launched a contextual targeting tool. The link is DoubleVerify’s semantic classification engine, which categorizes content into based on 200,000 concepts. The pitch is that better contextual targeting will help companies when third party cookies are no longer available.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.