In Brief: Salesforce acquires privacy-compliance company, Phennecs, following OEM agreement between the companies
Phennecs, which provides tools for scrubbing sandbox environments, will be used to ensure client brands comply with privacy laws.
Phennecs, which provides tools for scrubbing sandbox environments, will be used to ensure client brands comply with privacy laws.
Okay, where to begin?! Basic premise: collect personal and sensitive data for all enrolled college students, then track forever after so as to allow sharing (as appropriate, of course) with the Census Bureau, Defense Department, and other US federal agencies. What could go wrong?
This combination allows companies increased visibility of data through a company, while still ensuring privacy and knowing identity where appropriate.
Traffic to ecommerce websites fell 1% year-on-year while ecommerce app sessions rose 13%, according to Similarweb. Shopper experience still needs improvement: 41% of shoppers feel like strangers to their favorite retailers and only 20% see frequent personalization. Convenience is king: 55% say they’d pay more to find the right item without scrolling through several pages of results.