This combination allows companies increased visibility of data through a company, while still ensuring privacy and knowing identity where appropriate.
Phennecs, which provides tools for scrubbing sandbox environments, will be used to ensure client brands comply with privacy laws.
This provides efficiencies, allowing companies to respond more quickly to DSARs and reduce their costs.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.