In Brief: Spectus has launched with a data clean room built especially for location data
The platform allows location data owners to sell access to their data for analytics and apps, without violating individual privacy.
The platform allows location data owners to sell access to their data for analytics and apps, without violating individual privacy.
The platform enables use of AI-powered technology to support robust identity frameworks that can be modified quickly and easily.
This provides security for ensuring brand reputation and facilitates crisis management.
Pretty soon it will feel odd when you can’t click on an ad to buy something. PayPal is advancing that glorious future by transforming open web advertisements into fully functional storefronts. Somewhat related: Dentsu and Roku have advice on what makes shoppable TV ads succeed (hint: it’s more than personalization).