In Brief: Spectus has launched with a data clean room built especially for location data
The platform allows location data owners to sell access to their data for analytics and apps, without violating individual privacy.
The platform allows location data owners to sell access to their data for analytics and apps, without violating individual privacy.
The platform enables use of AI-powered technology to support robust identity frameworks that can be modified quickly and easily.
This provides security for ensuring brand reputation and facilitates crisis management.
Oracle has integrated more data from its Unity Customer Data Platform within its Oracle Service solution. Service will now be able to route customers to agents based on history data in the CDP, while Service agents will be able to see the CDP data while interacting with customers and to assign customers to marketing campaigns.