In Brief: Spectus has launched with a data clean room built especially for location data
The platform allows location data owners to sell access to their data for analytics and apps, without violating individual privacy.
The platform allows location data owners to sell access to their data for analytics and apps, without violating individual privacy.
The platform enables use of AI-powered technology to support robust identity frameworks that can be modified quickly and easily.
This provides security for ensuring brand reputation and facilitates crisis management.
Another day, another CDP offering data warehouse integration. Today’s subject in mParticle, which has introduced Warehouse Sync to share data with cloud data warehouses like Snowflake. Like other CDP vendors with similar offerings, mParticle sets itself up to provide the data warehouse with unified profiles they lack and to feed profiles to downstream applications using its existing connectors.