In Brief: Spectus has launched with a data clean room built especially for location data
The platform allows location data owners to sell access to their data for analytics and apps, without violating individual privacy.
The platform allows location data owners to sell access to their data for analytics and apps, without violating individual privacy.
The platform enables use of AI-powered technology to support robust identity frameworks that can be modified quickly and easily.
This provides security for ensuring brand reputation and facilitates crisis management.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.