In Brief: Want a snackable way to understand the new and upcoming US state privacy laws?
Check out MarTech’s Marketers Guide to State Data Privacy Laws.
Check out MarTech’s Marketers Guide to State Data Privacy Laws.
Opting out can be tough, or in some cases not possible depending on data privacy laws.
The retail media network space continues to heat up as another giant prepares to make an entrance. Costco is building an ad network that can draw on shopping data from 74.5 million household members. The network remains at the testing stage and Costco is said to be in conversations with various adtech vendors.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.