India’s data centre industry’s capacity to double by 2024

India’s Data Centre industry is expected to add 681 megawatt of capacity by the end of 2024, doubling capacity to 1,318 MW. The industry will need 7.8 million sq. ft of real estate to achieve the target. Colocation operators are scaling up construction to meet their delivery targets. Some operators are retrofitting existing buildings to reduce the time of delivery.

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Retailers to achieve personalized customer experiences and increased loyalty with TCS’ new martech software

January 26, 2023

TCS Customer Intelligence & Insights (CI&I) for Retail 3.0 has been introduced by Tata Consultancy Services (TCS) to assist retailers in deepening relationships with consumers through hyper-personalized engagement at every step of the customer journey. At key physical and digital touchpoints, the software generates insights, predictions, and recommended actions, resulting in higher returns on marketing investments, higher customer satisfaction, and increased customer lifetime value.

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AWS Launches Second Infrastructure Region in Australia

January 26, 2023

Amazon Web Services (AWS), announced the launch of its second AWS infrastructure Region in Australia—the AWS Asia Pacific (Melbourne) Region. According to Amazon, developers, startups, entrepreneurs, and enterprises, as well as government, education, and nonprofit organizations, will have greater choice for running their applications and serving end users from AWS data centers located in Australia. AWS is planning to invest an estimated $4.5 billion (approx. A$6.8 billion) in Australia by 2037 through the AWS Asia Pacific (Melbourne) Region.

CDPI Emerging Markets
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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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