Mimin, the Indonesian platform enabler revolutionizing customer service through artificial intelligence (AI)-driven chat, has announced its expansion into Malaysia and Singapore. Recognizing the widespread reliance on messaging applications, especially WhatsApp, for various business activities in these neighboring countries, Mimin has rapidly gained traction, the firm said in recent statement.
According to “Reaching new heights: navigating the path to profitable growth, today” report released by Google, Temasek, and Bain & Company, the Southeast Asia region’s gross merchandise value (GMV) continues an upward trajectory and is set to reach USD$218 billion, growing 11% year-on-year (YoY) despite global macroeconomic headwinds. The report also reveals that SEA’s revenue from the digital economy is poised to hit USD$100 billion this year, growing 1.7x as fast as the region’s GMV. The report marked the 8th edition of the e-Conomy SEA report.
One of the most recent innovations in the Mexican fintech industry comes from Axify, a startup introducing a “buy now, pay later” model, a formula revolutionizing the world of digital payments. Axify’s main appeal is its prepaid system that allows users to purchase goods or services now and pay for them in installments, without accumulating debt or worrying about high interest rates. To date, the Axify platform has integrated with a network of 44,000 convenience stores in Mexico.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.