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Industry Groups Seek Alternatives to Old-School TV Measurement

TV audience measurement may not be the most fascinating topic ever, but it’s important to some Dear Readers.  Those will be interested to learn that NBCUniversal is organizing a forum to explore new measurement products.  Participants include major trade groups, agencies, and brands.  Motivations include the new TV viewing methods and problems with the once-standard Nielsen ratings service.

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Instacart Buys Caper AI to Help Citizen Shoppers

October 20, 2021

Online grocery service Instacart just bought cheerily-named Caper AI, which offers AI-powered in-store shopping cart and checkout technology.  The system uses object recognition to understand what shoppers have placed in their carts, presumably without judging.  It will help both Instacart workers and people buying for themselves – a group that apparently now needs a special label.  I vote for “citizen shoppers”.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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