A new record high for internet advertising revenue was reached in 2023: $225 billion, a 7.1% YoY increase according to a report compiled by PwC for the IAB. The big growth channels were retail media networks (16.3% YoY), video advertising (10.6%), with 42% of the growth generated by CTV/OTT, and audio advertising (18.9%). Search and display revenues remain high but show comparatively little growth.
Break out those disco tapes: media mix modeling is cool again. The latest entrant is FutureSight.online, which has just released a version aimed at mid-market brands with mid-market budgets. The advantage of the technique is it works without third-party cookies or any other individual-level data.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.