We also have a $60 million Series D funding for cross-channel messaging platform Iterable, bringing their total to $140 million. Iterable assembles customer profiles from multiple sources but it doesn’t share them externally, so it’s not a CDP.
Acquia announced yesterday that it will purchase CDP vendor AgilOne. The deal is part of Acquia’s strategy to expand beyond its base in Web content management to become a full-scale marketing cloud. Acquia bought marketing automation platform Mautic earlier this year and was itself purchased by Vista Equity Partners. See this post for CDP Institute founder David Raab’s comments on the deal.
You may have read some recent articles claiming that personalization is a failure that marketers will or should abandon. Unlikely. If the topic comes up at your company, feel free to cite actual data from Monetate, which found that personalized pages in the U.S. had 5.6 times higher conversion rates than non-personalized pages during the recent Black Friday to Cyber Monday period.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.