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Iterable Raises $60 Million Series D for Cross-Channel Messaging

We also have a $60 million Series D funding for cross-channel messaging platform Iterable, bringing their total to $140 million. Iterable assembles customer profiles from multiple sources but it doesn’t share them externally, so it’s not a CDP.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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