Privacy management company, CYTRIO research alarmingly found only a small fraction of B2B and B2C companies in full compliance with CCPA and GDPR. This despite mounting fines against those who don’t comply with the regulations – and, in California, the additional requirements that will come in 2023 when CPRA comes into effect along with a 12-month lookback.
Surfshark’s research of the most popular keywords in nine categories shows just how vulnerable we are. Most dangerous popular search term for malware – “Robert De Niro” at 54.1% results of potential malware). “Kate Winslet” came in at 52.6%, and the game, Mortal Combat, at 46.5%. Scarier still for some will be to learn that sweet film “Finding Dory” cruised in at 46.7%, and even Tom Hanks came in high at 51.6%. The report shows which terms are key targets – and how to stay safer.
Teens fall outside the protective bounds of COPPA, the privacy legislation that protects children up to age 13 in the U.S. Yet, the 13-17 age group is a major consumer group that’s particularly vulnerable to risks and harms – and they’re a complex group to engage with. That’s why BBB National Programs’ Center for Industry Self-Regulation has stepped up with the TeenAge Privacy Program (TAPP), designed to help businesses manage teen data responsibly.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.