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IT’S THE LAW (04/11/2023)

Washington State’s My Health, My Data Act (ESHB 1155) has Senate approval and has been sent to the House with some amendments. Pending that approval, it will go to the governor to sign. The bill is important because it is enforceable under the Washington Consumer Protection Act and Attorney General and would allow citizens to access, delete, and withdraw consent from the collection, sharing, or selling of their health data and allow private right of action for injunction, recovery of damages and attorney fees.

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Android apps on Google Play must allow scrubbing and data deletion

April 11, 2023

Google announced that Android apps on the Play Store will, as early as 2024 allow easy account deletion and the ability to wipe data upon user request. Developers will have until December 7th to assure Google appropriate changes are in place. This follows a similar move by Apple regarding apps and is in line with the Federal Trade Commission (FTC) proposed rule changes to provide users with more control over subscriptions and memberships.

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Cybercrime – on the QT in IT?

April 11, 2023

Fear of penalties, litigation and reputational backlash has prompted a surprising number of companies, 42%, to pressure their IT and security staff to hide data breaches from regulators and customers, according to Bitdefender’s 2023 Cybersecurity Assessment. The survey of more than 400 IT professionals at companies of more than 1,000 employees, found that while 94% report being very or somewhat confident in their security tools, 52% had a data breach in the last 12 months and 29% admitted to not reporting a breach.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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