New report from the Future of Privacy Forum (FPF) looks at how automated-decision making (ADM) has been viewed historically in cases by national courts and by Data Protection Authorities under GDPR and previous law – and explores how this can inform what to watch for as AI and Machine Learning (ML) use grows.
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By virtue of the drop of one cookie required as a minimum for use, 89% of the top 150 online pharmacies in the EU have violated GDPR rules by both collecting personal data of visitors and customers and collecting sensitive information, including on use of antidepressants, reproductive health products, and addiction treatment. The pharma e-commerce industry was projected to grow by nearly €9.5 billion between 2020-2024 and data collected is highly sensitive. The research conducted by consent management company Usercentrics, looked at companies in Austria, Denmark, France, Germany, Italy, Netherlands,... Read More >
The Irish Council for Civil Liberties (ICCL) did a 30-day look at real-time bidding (RTB) and found user location and activity data is exposed on average 747 times/day in the US, and 376 times/day in the EU. Even more alarming, the ICCL considers these numbers low, since Facebook and Amazon RTB broadcasts weren’t included in the count.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.