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IT’S THE LAW (07/26/2022)

The US, which has been trying to solve its cross-border data sharing dilemma resulting from laxer privacy regulations than other countries, has found a willing first partner in the UK. The US and UK have set October to begin their Data Access Agreement, which stems from the Clarifying Lawful Overseas Use of Data (CLOUD) Act. The deal allows investigators in each country to directly ask service providers in the others’ jurisdiction to provide data they deem helpful in detecting and preventing serious crime, including in child sexual abuse cases.

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PubMatic and GroupM to Deliver AI-Powered Cohort Modeling to Advertisers

April 17, 2024

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.

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