The UK has a new code of practice to protect children’s data, including for apps, toys, educational material and those that use children’s data [See our article]. Intent is to have high levels of privacy built in by default.
Firms have 12 months to comply or risk huge fines from the Information Commissioner’s Office.
In a survey conducted by Transcend, 98% of 1,000 consumers agreed data privacy is important to them and will be even more critical in the next five years. The Luxury Institute views the management of privacy as a missed opportunity for companies – viewed more as a legal task than a marketing opportunity. They say companies must reverse that and play to win by creating “personal data pods,” so consumers can actively manage their data assets.
Claiming to be the “first of its kind” in Europe for bringing suit against a tech firm on behalf of children, this alleges YouTube’s methods of targeting children constitutes “major breaches” of UK and EU privacy and data rules. Specifically, YouTube is accused of harvesting kids’ data without parental consent. The suit has been filed on behalf of more than 5 million British children and their parents.
The economy may be sputtering (or not), but funds are flowing more freely for martech and adtech acquisitions. Video platform Vimeo has just agreed to be acquired for $1.38 billion in cash. The buyer is Bending Spoons, a Milan-based mobile app developer.