Claiming to be the “first of its kind” in Europe for bringing suit against a tech firm on behalf of children, this alleges YouTube’s methods of targeting children constitutes “major breaches” of UK and EU privacy and data rules. Specifically, YouTube is accused of harvesting kids’ data without parental consent.
The suit has been filed on behalf of more than 5 million British children and their parents.
The UK has a new code of practice to protect children’s data, including for apps, toys, educational material and those that use children’s data [See our article]. Intent is to have high levels of privacy built in by default. Firms have 12 months to comply or risk huge fines from the Information Commissioner’s Office.
IAB Tech Lab looks to re-architect digital marketing IAB Tech Lab’s Board this month committed to collaborate to achieve privacy-centric solutions to preserve addressable advertising as part of their Project Rearc initiative. Key principles include having device agnostic solutions that put consumers first; offering consumers predictable privacy; providing user-friendly, transparent privacy controls; and ensuring ongoing adherence to consumer privacy choices.
Adobe is running its Summit conference this week, which means lots of product announcements. Real-Time CDP has its share, including customer segments created by generative AI and various types of integrations with Merkle, Epsilon, LiveRamp, Adobe Commerce, Marketo Engage, Amazon Ads, and TikTok. They also announced general availability of Privacy and Security Shield, a package of privacy features including HIPAA support.