Know you’ve heard it before (here and in tons of places), but now that it’s 2024, we’re officially in the Year of the Sandbox.
Whether you’re a Google Advertising and sandbox backer, or a Sandbox solution naysayer, Google reminds you it’s ‘imperative’ you work together with them now that we must all embrace our 3rd-party-cookieless future.
CDP Meiro has closed a $3 million Pre-Series A round. It’s their first external funding. Meiro will use the money to accelerate product development and to enter new markets.
In a privacy-focused upgrade to its cloud computing area, Microsoft will keep all personal data, including pseudonymized data from automated system logs, from its systems Azure, Microsoft 365, Power Platform, and Dynamics 365 within the European Union. This will keep personal customer data protected under the GDPR law rather than having data transferred to the legislation-challenged US where there’s still no sign of national privacy laws.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.