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Jellyfish Optics Finds Best-Performing Visual Content

Not quite a bot but close: digital agency Jellyfish has leveraged the Google Cloud Vision API to analyze performance of video and dynamic ad content and recommend the best-performing items for new ads. You could have people do that but it would be a lot of work and nowhere near as impressive.

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Global Digital Review Tells All

March 4, 2020

Looking for something to read when you get trapped at home by coronavirus? This 247-page compendium of global digital statistics from We Are Social and Hootsuite includes everything from population statistics to the gender split of Snapchat users in Qatar. Did you know that people in the U.S. have more smart home devices than average but make less use of voice search? Or that Americans are more concerned about misuse of their data but less likely to use ad blockers? Hours of fun.

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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