Not quite a bot but close: digital agency Jellyfish has leveraged the Google Cloud Vision API to analyze performance of video and dynamic ad content and recommend the best-performing items for new ads. You could have people do that but it would be a lot of work and nowhere near as impressive.
Like much of the tech industry, the News Gods seem to be phoning it in this week. They did offer a modestly interesting acquisition: CRM vendor Pipedrive purchased email marketing automation system Mailigen. Interesting because the idea seems to be for salespeople to run their own automated email campaigns. Maybe that makes them “citizen marketers”.
Looking for something to read when you get trapped at home by coronavirus? This 247-page compendium of global digital statistics from We Are Social and Hootsuite includes everything from population statistics to the gender split of Snapchat users in Qatar. Did you know that people in the U.S. have more smart home devices than average but make less use of voice search? Or that Americans are more concerned about misuse of their data but less likely to use ad blockers? Hours of fun.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.