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Kenya’s Twiga raises $50M Series C round to expand across Africa

Kenyan B2B e-commerce platform Twiga has raised a US$50 million Series C funding round to help it scale its affordable food solutions across Africa. Founded in 2014, Twiga is a B2B food distribution company that builds fair and reliable markets for agricultural producers and retailers through transparency, efficiency and technology.

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Kenyan HR startup WorkPay expands into Nigeria

November 4, 2021

Kenyan startup WorkPay, which builds human resources (HR) and payroll solutions for Africa, has expanded into Nigeria. Originally called TozzaPlus until it rebranded in 2019, WorkPay is a cloud-based human resources management and payroll solution for small and medium-sized businesses (SMBs) in Africa. The startup’s time tracking and salary disbursement tools help African businesses save money and time by eliminating ghost workers from their payroll and inefficiencies associated with cash payments.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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