Customer journey platform Kitewheel was a bit more specific, announcing new journey measurement capabilities based on letting users identify journey steps as journey objectives. They also announced a new ID manager that can resolve identities across systems to create unified customer profiles.
I can’t find any reason to mention that today’s date of 9-19-19 is a palindrome, so I guess I won’t. I will note the news is all about self-service, starting with a new machine learning function in Tealium’s AudienceStream CDP. The new feature natively reads data gathered by AudienceStream, creates predictive models, and shares the resulting model scores through Tealium’s integrations. All without anyone writing a single line of code.
In more news from the personalization front, Dynamic Yield has added profiles based on attributes of products that users have browsed. This supplements profiles based on actual purchases. The segments can be deployed across any channel where a customer has been identified.
Let’s catch up today on news that went unmentioned while we obsessed about TikTok, Google, Microsoft, and the rest. First, some CX acquisitions: Stockholm-based experience analytics vendor Netigate bought Netherlands-based digital feedback collector Mopinion while Colorado-based survey platform Alchemer bought San Diego-based review and comment collector Chatmeter. We also have “AI-native operating system for advertising” Veylan buying media sales platform Advisr and, far from least, investment firm Thoma Bravo spending $1.4 billion to buy SaaS pricing and sales solution PROS Holdings, Inc.