In more news from the personalization front, Dynamic Yield has added profiles based on attributes of products that users have browsed. This supplements profiles based on actual purchases. The segments can be deployed across any channel where a customer has been identified.
Oracle announced the launch of its CX Unity customer data platform yesterday, although the press release doesn’t explicitly say the product is now generally available. The release does refer to CX Unity updates and new integrations but doesn’t say what these are.
Data solutions vendor Lotame has launched a PDX, a private data exchange that connects vetted data sellers with data buyers. Lotame provides the data management technology and ensures the data sellers have complied with privacy standards. It also ensures that data buyers use the data only as authorized.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.