Kmart Australia angers 200,000 consumers via marketing email
Having the dubious distinction of joining Uber, DoorDash, and Ticketek as big brands who’ve made headlines breaching Australian spam laws, Kmart Australia has now also drawn the ire of the Australian Communications and Media Authority (ACMA) – and received an AU$1,303,500 fine. ACMA flagged the company on several previous occasions and noted that consumers are ‘frustrated and angry’ that big brands continue to violate their privacy and ignore opt-out consent requests.