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Kmart Australia angers 200,000 consumers via marketing email

Having the dubious distinction of joining Uber, DoorDash, and Ticketek as big brands who’ve made headlines breaching Australian spam laws, Kmart Australia has now also drawn the ire of the Australian Communications and Media Authority (ACMA) – and received an AU$1,303,500 fine. ACMA flagged the company on several previous occasions and noted that consumers are ‘frustrated and angry’ that big brands continue to violate their privacy and ignore opt-out consent requests.

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Eleve Media, India launches CreatorTag, a martech solution for brands and creators

November 9, 2023

Eleve Media, a leading company in the creator marketing industry, has introduced CreatorTag, a comprehensive martech platform, a SaaS solution for brands and an app for content creators. With over a decade of experience and a strong presence in India, Eleve media pioneered creator marketing as a standalone practice thereby bridging the gap between Indian brands/creators and international markets across Middle East.

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Four Singapore fintechs to expand in Australia thanks to Project Lorikeet

November 9, 2023

Project Lorikeet, a joint trade initiative between the Australian Trade and Investment Commission (Austrade) and Singapore Fintech Association (SFA) established earlier this year, provided the basis for fintechs, Choco Up, Rhino Partners, Moneythor, and USER to enter and expand in the Australian market with investment estimated to be between A$26 million (US$17.5 million) over the next three years.

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Stackline Partners with Gigi to Improve Streaming TV Measurement

January 10, 2025

Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video.  Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.

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