It only took United Airlines two days to determine it’s a bad idea to physically beat your customers (although it’s more likely they decided what’s bad is getting caught).

Ecommerce platform Magento has added new B2B capabilities including corporate account management, custom catalogs, real time inventory access, and backend integration with ERP, CRM, and other systems. Other announcements made at the company’s customer summit last week include: enhanced content management and social media features, integration with the Nostro personalization engine, and advanced shipping features.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.