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Life Fitness Launches Treadmill Ad Network

You knew your smart speaker had a microphone, but what about that treadmill at the gym? Equipment maker Life Fitness has launched an ad network on its devices, complete with programmatic inventory sold through Vistar Media. So far it doesn’t seem the advertising is targeted at individuals but surely that comes next. Not possible, you scoff? Remember that treadmills already have biometric sensors and Internet connections.

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SAP Announces CDP Plan But No Details

May 7, 2019

SAP yesterday joined the parade of enterprise software vendors who announce plans to launch a CDP without revealing a schedule or details. The goal they described – “to ingest all customer attributes to create a unified profile, including experiential, operational events and activity, behavioural, consent and first-party profile, and demographic data” and share these in real time with SAP and third party applications – sounds like a real CDP. We’ll see what they deliver.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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