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Lithium Adds Social Advertising and Listening Integrations to Create Unified Social Platform

Lithium, which started as a social community platform provider, has also expanded its scope – most notably, by acquiring Klout in 2014. Its most recent extensions are integrations with tools for paid social advertising and social listening platforms. The company positions this as making it “one single platform for digital marketers” but doesn’t hide that it includes only social media. You may recall that Lithium agreed to be purchased by Vista Equity Partners last month.

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One in Four Tech Marketers Plan to Seek a New Job in the Next Year: Spiceworks

June 23, 2017

Closer to home, networking organization Spiceworks found that 26% of B2B tech marketers expect to look for a new job in the next twelve months. Millennials were most likely to be planning a switch. Further reinforcing everyone’s favorite stereotypes, Millennials were most skilled at social media and least skilled at writing, GenX marketers were best at data analysis, and Baby Boomers were strongest at email and influencer marketing.

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Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

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