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Lithium Adds Social Advertising and Listening Integrations to Create Unified Social Platform

Lithium, which started as a social community platform provider, has also expanded its scope – most notably, by acquiring Klout in 2014. Its most recent extensions are integrations with tools for paid social advertising and social listening platforms. The company positions this as making it “one single platform for digital marketers” but doesn’t hide that it includes only social media. You may recall that Lithium agreed to be purchased by Vista Equity Partners last month.

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One in Four Tech Marketers Plan to Seek a New Job in the Next Year: Spiceworks

June 23, 2017

Closer to home, networking organization Spiceworks found that 26% of B2B tech marketers expect to look for a new job in the next twelve months. Millennials were most likely to be planning a switch. Further reinforcing everyone’s favorite stereotypes, Millennials were most skilled at social media and least skilled at writing, GenX marketers were best at data analysis, and Baby Boomers were strongest at email and influencer marketing.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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