Lithium Adds Social Advertising and Listening Integrations to Create Unified Social Platform

Lithium, which started as a social community platform provider, has also expanded its scope – most notably, by acquiring Klout in 2014. Its most recent extensions are integrations with tools for paid social advertising and social listening platforms. The company positions this as making it “one single platform for digital marketers” but doesn’t hide that it includes only social media. You may recall that Lithium agreed to be purchased by Vista Equity Partners last month.