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Loyalty Management to More than Double by 2029: MarketsandMarkets

The loyalty management market is set to grow at a CAGR of 17.3% between 2024 and 2029, more than doubling its value from $11.4 billion to $25.4 billion. The growth will be driven by gamification of loyalty programs, the spread of loyalty management mobile apps and, of course, the need to reduce churn. Going forward, loyalty management will increasingly be characterized by personalization.