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Lytics and Omeda Join Forces to Offer Audience Engagement Platform for Publishers

Lytics a customer data platform with advanced analytics capabilities, has partnered with database and marketing services provide Omeda to offer an integrated solution combining data management and data activation services. It will combine data from multiple sources to build rich customer profiles, provide engagement and content affinity scoring, offer machine-learning based predictions of visitor behavior, create advertising audiences and execute email and Website personalization campaigns.

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Crayon Raises $3.35M to Help Marketers Track Competitors on the Web

November 15, 2016

One of the fastest-growing applications for artificial intelligence is extracting business information from the Web. Crayon, founded in 2014, lets clients specify companies to follow and then sends a real-time feed of over 100 types of information including price and message changes, new products, and online reviews. Crayon says it has 42,000 users for its free and paid products. It just raised $3.35 million, bringing total funding to $5.1 million.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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