Origami Logic gathers a ton of marketing data for performance measurement. But it doesn’t work at the individual customer level, so it’s not a customer data platform. With hair-thin light gray type on a white background, its Web site may set a world record for illegibility. Just saying.

One of the fastest-growing applications for artificial intelligence is extracting business information from the Web. Crayon, founded in 2014, lets clients specify companies to follow and then sends a real-time feed of over 100 types of information including price and message changes, new products, and online reviews. Crayon says it has 42,000 users for its free and paid products. It just raised $3.35 million, bringing total funding to $5.1 million.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.