Lytics and Omeda Join Forces to Offer Audience Engagement Platform for Publishers

Lytics a customer data platform with advanced analytics capabilities, has partnered with database and marketing services provide Omeda to offer an integrated solution combining data management and data activation services. It will combine data from multiple sources to build rich customer profiles, provide engagement and content affinity scoring, offer machine-learning based predictions of visitor behavior, create advertising audiences and execute email and Website personalization campaigns.

More News

Previous Article

Crayon Raises $3.35M to Help Marketers Track Competitors on the Web

November 15, 2016

One of the fastest-growing applications for artificial intelligence is extracting business information from the Web. Crayon, founded in 2014, lets clients specify companies to follow and then sends a real-time feed of over 100 types of information including price and message changes, new products, and online reviews. Crayon says it has 42,000 users for its free and paid products. It just raised $3.35 million, bringing total funding to $5.1 million.

CDPI Newsletter
Featured Article

Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

CDPI Newsletter