Lytics and Omeda Join Forces to Offer Audience Engagement Platform for Publishers

Lytics a customer data platform with advanced analytics capabilities, has partnered with database and marketing services provide Omeda to offer an integrated solution combining data management and data activation services. It will combine data from multiple sources to build rich customer profiles, provide engagement and content affinity scoring, offer machine-learning based predictions of visitor behavior, create advertising audiences and execute email and Website personalization campaigns.