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Magnetic Releases Fully Automated Media Buying Platform

Artificial intelligence may no longer be a guaranteed attention getter, but it still adds value. Adtech vendor Magnetic has launched an AI-driven media buying platform that it says completely automates campaign execution from audience selection to bidding and optimization. Audiences are drawn from Magnetic’s 260 million consumer profiles and the AI screens for fraud when placing bids. Magnetic says campaigns using the automated system have performed 2 to 10 times better than manual campaigns. Also, media buyers’ time is cut at least by half.

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Ecrebo Adds POS Personalization Platform with Unified Data

January 15, 2018

Most of the news from NRF seemed to be about in-store systems – not especially surprising, but where were artificial intelligence or unified online/offline experience? Instead we have point of sale marketing specialist Ecrebo announcing a new platform to deliver targeted offers at checkout via printed receipts, digital receipts, or customer-facing screens. Ecrebo bases its targeting on a central database that combines transactions and other data from all channels, so it does look a bit like a CDP. Not that I’m obsessed.

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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