Artificial intelligence may no longer be a guaranteed attention getter, but it still adds value. Adtech vendor Magnetic has launched an AI-driven media buying platform that it says completely automates campaign execution from audience selection to bidding and optimization. Audiences are drawn from Magnetic’s 260 million consumer profiles and the AI screens for fraud when placing bids. Magnetic says campaigns using the automated system have performed 2 to 10 times better than manual campaigns. Also, media buyers’ time is cut at least by half.