Marketers More Worried That AI Threatens Their Jobs

Marketers have grown more fearful of artificial intelligence since the pandemic began, according to R.R. Donnelley research. Concern that AI or machine learning would limit their personal growth grew from 14% in late 2019 to 59% in mid-2020. Worry that AI and ML would reduce creativity and intuition grew from 27% to 68%. Lots more here of interest.

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Contextual Ads Are More Efficient than Behavioral Targeting: GumGum and Dentus Aegis Study

September 11, 2020

Our final pairing is GumGum and Dentsu Aegis, who partnered to find that contextual ads are more cost-efficient than behavior-based placements. The test was exceptionally well-designed and documented, which isn’t always true for such studies. The answer matters because many advertisers are wondering whether contextual targeting can replace behavioral targeting, which relies heavily on those soon-to-vanish third party cookies.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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