Fear of losing your job to AI is never far from the surface. This study from job site Indeed puts marketing in the top 20% (9th of 47) of jobs that generative AI can most easily perform. It may seem odd that jobs like driving, heathcare, and manufacturing are deemed least at risk, but remember this is specifically about generative AI, not all kinds of automation.
Oracle held its CloudWorld conference last week. There weren’t any CDP-specific announcements but they did announce their next-generation Fusion Data Intelligence Platform, which includes comprehensive data models, prescriptive AI models, interactive analytics, and applications leveraging all the above. They also added guided campaigns for marketing and sales and pretrained large language models for marketing, sales, and service applications.
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.
Continuing its early fall shopping spree, Salesforce has signed a definitive agreement to acquire data protection and management company Own (it is also acquiring voice agent vendor Tenyx). In addition to analytics capabilities Own will enhance Salesforce’s existing data security tools. It has been a Salesforce AppExchange partner for over 10 years.