Meredith Corporation Sells Local TV Stations

Maybe it’s National Stick to Your Knitting Day: Meredith Corporation is selling its local TV stations for $2.7 billion, leaving it free to concentrate on its core publishing brands, which include People, Better Homes & Gardens, and Allrecipes.  Those may sound old-fashioned but Meredith already makes more from digital advertising than print advertising.  This might be a good time to sell: TV viewing time dropped 9% in the first quarter of this year and is expected to fall further.

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Marketers Accept that AI Resistance is Futile

May 4, 2021

Pandemic-driven pressures for productivity may have broken down marketers’ resistance to AI-based creative.  This Bynder report finds just 1% of marketers think branding can’t be automated, compared with 23% last year.  A whopping 89% believe technology will help creativity at the companies, although (in a different question) 29% said automation will diminish creativity and 28% said it will eliminate jobs.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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