Many people hope first party will fill the gap left by vanishing third party data. Meredith is boarding that bus with a new Data Studio that will use their first party data – holding oodles of insights on 94% of U.S. women – for audience targeting, research, and matching against a company’s own first party data.
Adobe has expanded the data governance capabilities in its Real-time CDP, enabling users to label data based on its privacy status and use the labels to define and enforce usage restrictions. The company positions the enhancements as a way to empower users outside of IT. Yep,we’re talking Citizen Data Governors, although Adobe hasn’t yet used the term.
A new KPMG survey indicates Americans are increasingly concerned about personal data. COVID-19 has increased public awareness of data collection. And, while many are willing to allow use for tracing and medical care, there’s significant support for increased protection and legislation. Key data concerns are potential theft of Social Security numbers, credit card information, and passwords. More than half don’t trust a company ethics to collect, use or sell consumer data.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.