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Mexican startup Cometa launched its payment management platform and announced the closing of a US$5M round

Mexican startup Cometa has a core business in managing the administrative and financial affairs of private schools. Cometa automates collection processes and facilitates payments for families, reducing delinquency by 52% and improving the uncollectible rate. Their focus is to leverage the business components, which are the oxygen behind the operation and where there are fewer quality tools.The main focus is to consolidate first in Mexico.

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Buentrip Ventures announced fund with an emphasis on Ecuadorian startups and support from IDB Lab

March 30, 2023

BuenTrip Ventures, a Quito based firm, which started in 2016 as a community for entrepreneurs and since 2021 is a VC, announced the opening of a new fund, which expects to raise US$15 million and invest in more than 30 software startups in LatAm, to enable rapid digital transformation in the region. BuenTrip will invest in non-traditional markets such as Bolivia, Ecuador, Chile, Colombia, Peru, and Paraguay.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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