Trust in ecommerce platforms lags behind social media marketplaces, brick and mortar stores and branded digital storefronts according to a new survey of 500 adult consumers. It can’t help that 42% frequently receive damaged goods and even more report financial fraud, delivery delays and payment glitches. E-sellers are frustrated by back-end processing and fulfillment delays.
Blueshift has announced a new Audience Insights module using real-time analytics to source insights into customer behavior without leaning on engineering and analytics teams. The module features an interface for data visualization. Blueshift also announced additional data warehouse syncs with Databricks, to be followed by Google BigQuery.
In an extensive survey of global digital demographics, media intelligence firm Meltwater reports that almost 98% of internet users (aged 16 to 64) have some kind of mobile phone (mostly smartphones) while almost 60% have some kind of PC or laptop. There’s growth in ownership YoY, but it’s single digits or less, arguably suggesting that the use of these devices has reached saturation point. 5.35 billion out of the global population of 8.08 billion are using the internet.
ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.