Trust in ecommerce platforms lags behind social media marketplaces, brick and mortar stores and branded digital storefronts according to a new survey of 500 adult consumers. It can’t help that 42% frequently receive damaged goods and even more report financial fraud, delivery delays and payment glitches. E-sellers are frustrated by back-end processing and fulfillment delays.

Consumer perception prediction platform Curated for You has unveiled a new Purchase Intent Email and SMS Trigger platform. Email and SMS triggers have traditionally been based on past consumer behavior such as cart abandonment. The new platform anticipates future needs based on recent behavior as well as demographic and location data. It seeks to trigger actions based on understanding motivation for behavior rather than just, for example, purchased product attributes.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.