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The World’s Population Is Connected and Mobile: Meltwater

In an extensive survey of global digital demographics, media intelligence firm Meltwater reports that almost 98% of internet users (aged 16 to 64) have some kind of mobile phone (mostly smartphones) while almost 60% have some kind of PC or laptop. There’s growth in ownership YoY, but it’s single digits or less, arguably suggesting that the use of these devices has reached saturation point. 5.35 billion out of the global population of 8.08 billion are using the internet.

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More Than 40% of Ecommerce Customers Frequently Receive Damaged Goods: Chubb

February 28, 2024

Trust in ecommerce platforms lags behind social media marketplaces, brick and mortar stores and branded digital storefronts according to a new survey of 500 adult consumers. It can’t help that 42% frequently receive damaged goods and even more report financial fraud, delivery delays and payment glitches. E-sellers are frustrated by back-end processing and fulfillment delays.

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Curated For You Launches Predictive Email, SMS Trigger Platform

February 27, 2024

Consumer perception prediction platform Curated for You has unveiled a new Purchase Intent Email and SMS Trigger platform. Email and SMS triggers have traditionally been based on past consumer behavior such as cart abandonment. The new platform anticipates future needs based on recent behavior as well as demographic and location data. It seeks to trigger actions based on understanding motivation for behavior rather than just, for example, purchased product attributes.

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