Moroccan B2B e-commerce startup Chari banks US$1.5M funding from VKAV

Chari, a Morocco-based B2B e-commerce startup with embedded financing for the FMCG sector, has secured further funding worth US$1.5 million from Verod-Kepple Africa Ventures (VKAV) to support its growth plan. Founded in 2020, Chari allows traditional proximity store owners in Morocco to order products and have them delivered. The platform has onboarded over 20,000 food businesses in Morocco, and expanded into Tunisia and Ivory Coast.