Meanwhile, SaaS technology management vendor Blissfully reports that 1,000+ employee firms use an average of 211 SaaS applications and replace an average of 38% over a two year period. Among companies of all sizes, 71% have at least one SaaS subscription with no billing owner, suggesting it’s not actively used. Let’s just say there’s room for improvement.
We’ve made this point before, but new surveys keep driving it home: marketers are more excited about personalization than consumers. Alliance Data puts it clearly: “Nearly 98 percent of marketers claimed personalization was an important or very important need while consumers rated all but two personalization-related needs as unimportant.” What does matter? The report says that control over email frequency is consumers’ top unmet need. An important read.
LiveIntent, which places ads within company emails, is changing to include a new onboarding service, which will connect a company’s Web site visitors to CRM records. LiveIntent previously worked with an external onboarding partner.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.