Many reports have found that security professionals consider data breaches inevitable. But it’s a good day to reinforce the point with this study from Ponemon Institute and AttackIQ, which found fewer than half of IT experts are confident their organizations can stop data breaches with current resources. Perhaps worse, 53% don’t even know well their tools are working.
Quotient Technology manages a promotion network that it says accounts for 75% of all consumer packaged goods digital coupon activations. They’ve just launched a service to build digital ad audiences based on their data, which also includes purchase history on over 100 million consumers. Ads will be delivered through web sites, mobile apps, social media, smart TVs, and other digital channels.
Wow, you are a really loyal reader. Is that you, Mom? I promise I’ll come for dinner tomorrow. If you’re not Mom, here’s a Forrester Consulting report for adtech vendor 4C. They found nearly 80% of marketers agree video is becoming more important. What do the rest think, I wonder? Maybe if we read their brain waves….
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.