Most Security Professionals Don’t Know Whether Their Tools Are Working

Many reports have found that security professionals consider data breaches inevitable. But it’s a good day to reinforce the point with this study from Ponemon Institute and AttackIQ, which found fewer than half of IT experts are confident their organizations can stop data breaches with current resources. Perhaps worse, 53% don’t even know well their tools are working.

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Quotient Technology Offers Ad Audiences Based on Retail Coupons and Purchases

August 1, 2019

Quotient Technology manages a promotion network that it says accounts for 75% of all consumer packaged goods digital coupon activations. They’ve just launched a service to build digital ad audiences based on their data, which also includes purchase history on over 100 million consumers. Ads will be delivered through web sites, mobile apps, social media, smart TVs, and other digital channels.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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