Most Security Professionals Don’t Know Whether Their Tools Are Working

Many reports have found that security professionals consider data breaches inevitable. But it’s a good day to reinforce the point with this study from Ponemon Institute and AttackIQ, which found fewer than half of IT experts are confident their organizations can stop data breaches with current resources. Perhaps worse, 53% don’t even know well their tools are working.

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Quotient Technology Offers Ad Audiences Based on Retail Coupons and Purchases

August 1, 2019

Quotient Technology manages a promotion network that it says accounts for 75% of all consumer packaged goods digital coupon activations. They’ve just launched a service to build digital ad audiences based on their data, which also includes purchase history on over 100 million consumers. Ads will be delivered through web sites, mobile apps, social media, smart TVs, and other digital channels.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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