Battered and bruised they may be, but Nielsen is still arguably the marketing measurement champ. They’ve just signed a deal to collect linear and connected TV Automatic Content Recognition (ACR) viewing data from LG Ad Solutions. LG clients will receive streaming measurement reports from Nielsen ONE Ads, the long-promised cross-media measurement solution that Nielsen began rolling globally out last week.
Measurement is a topic of endless fascination because the old methods are fading and it’s not clear what will replace them. DoubleVerify is an aggressive contender, building on its core business of checking whether web ads are actually seen (now trendily known as attention measurement). Their latest project connects ad views with real-time purchase data from six-million-member panel tracked by Attain.
Nearly two-thirds (61%) of marketing software buyers have regretted a software purchase in the past twelve to eighteen months, according to this Capterra survey. Clear goals and stakeholder alignment are seen as the best way to avoid problems. Regret or not, marketing software is the second highest priority investment across all categories (28%), second only to IT security (32%).
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.