Nightshade Anti-Scraping Tool a Big Hit With Artists

The University of Chicago’s Nightshade anti-scraping tool received a quarter of a million downloads in just five days. The tool alters images to fool genAI about their content, leading to “poisoning” the model which will begin to offer irrelevant responses to prompts. It sits alongside in the battery of weapons artists can use to defend their intellectual property.

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Integrate’s Performance Center Will Help Close Gaps for B2B Marketers

January 31, 2024

Integrate, the B2B demand management platform, has launched Performance Center, providing AI-powered insights to support accelerated marketing decision-making. The new solution will help identify gaps in buying groups at accounts and create trust and reliability scores for media and content syndication partners. The score is based on tracking millions of data points to assess campaign performance.

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Infosum Partners with DIRECTV to Create First-Party Data Matching Solution

January 30, 2024

Data collaboration platform Infosum has announced a partnership with DIRECTV Advertising to create a first-party data matching system for advertisers. Based on Infosum’s data clean room technology, the solution will allow advertisers to match their first-party data with a cross-platform audience of millions of DIRECTV and DIRECTV STREAM viewers. DIRECTV Advertising will also be able to tap into Infosum’s network of data partners to build audience insights.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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