The University of Chicago’s Nightshade anti-scraping tool received a quarter of a million downloads in just five days. The tool alters images to fool genAI about their content, leading to “poisoning” the model which will begin to offer irrelevant responses to prompts. It sits alongside Kin.art in the battery of weapons artists can use to defend their intellectual property.
Integrate, the B2B demand management platform, has launched Performance Center, providing AI-powered insights to support accelerated marketing decision-making. The new solution will help identify gaps in buying groups at accounts and create trust and reliability scores for media and content syndication partners. The score is based on tracking millions of data points to assess campaign performance.
Data collaboration platform Infosum has announced a partnership with DIRECTV Advertising to create a first-party data matching system for advertisers. Based on Infosum’s data clean room technology, the solution will allow advertisers to match their first-party data with a cross-platform audience of millions of DIRECTV and DIRECTV STREAM viewers. DIRECTV Advertising will also be able to tap into Infosum’s network of data partners to build audience insights.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.