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Odoo Raises $90 Million for Open Source Integrated Business Platform

Sticking with financial news: integrated business application vendor Odoo just raised $90 million. The deal is a trend trifecta: open source, all-in-one software platforms, and private equity investors. Odoo claims 4.5 million users, most on its free version but some paying for Odoo Enterprise.

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Smartly.io Sells Majority Share to Private Equity for $222 Million

December 19, 2019

Nothing too important for you today, Dear Reader, but we do have a few items that reinforce earlier themes. Here, for example, is yet another private equity investment in martech: a €200 million ($222 million) deal by Providence Equity Partners for a majority share in social advertising platform Smartly.io. Okay, it’s adtech not martech but we’ve pretty much stopped making that distinction, right?

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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