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Odoo Raises $90 Million for Open Source Integrated Business Platform

Sticking with financial news: integrated business application vendor Odoo just raised $90 million. The deal is a trend trifecta: open source, all-in-one software platforms, and private equity investors. Odoo claims 4.5 million users, most on its free version but some paying for Odoo Enterprise.

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Smartly.io Sells Majority Share to Private Equity for $222 Million

December 19, 2019

Nothing too important for you today, Dear Reader, but we do have a few items that reinforce earlier themes. Here, for example, is yet another private equity investment in martech: a €200 million ($222 million) deal by Providence Equity Partners for a majority share in social advertising platform Smartly.io. Okay, it’s adtech not martech but we’ve pretty much stopped making that distinction, right?

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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