Olapic Makes User-Generated Content Instantly Shoppable

Olapic helps companies manage visual content generated by users, professionals, and that in-between group known as influencers. They recently (well, a month ago) added a service that can embed shopping cart hotspots within images or videos. Because let’s face it: the most authentic thing about any brand is its desire is to sell you stuff.

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Sonobi Launches People-Based Ad Marketplace to Compete with Walled Gardens

November 10, 2017

Advertisers worried about losing access to customer data because of Facebook, Google, Amazon and other walled gardens have a new friend: ad tech company Sonobi, which just opened a public beta of an addressable marketplace reaching up to 225 million individuals across premium online publications. The marketplace uses a “People Based Identifier” that can track individuals across multiple environments, offering scale and precision to match the walled gardens. The marketplace is integrated with major programmatic buying platforms.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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