Olapic helps companies manage visual content generated by users, professionals, and that in-between group known as influencers. They recently (well, a month ago) added a service that can embed shopping cart hotspots within images or videos. Because let’s face it: the most authentic thing about any brand is its desire is to sell you stuff.
Advertisers worried about losing access to customer data because of Facebook, Google, Amazon and other walled gardens have a new friend: ad tech company Sonobi, which just opened a public beta of an addressable marketplace reaching up to 225 million individuals across premium online publications. The marketplace uses a “People Based Identifier” that can track individuals across multiple environments, offering scale and precision to match the walled gardens. The marketplace is integrated with major programmatic buying platforms.
The CDP Institute is having a birthday (read the blog post) and, true to form, the present we most want is data: specifically, answers to a survey asking what you, Dear Members, would like to see us do next. There are just six questions; please take a minute or two to fill it out. Thanks!
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.