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Olapic Makes User-Generated Content Instantly Shoppable

Olapic helps companies manage visual content generated by users, professionals, and that in-between group known as influencers. They recently (well, a month ago) added a service that can embed shopping cart hotspots within images or videos. Because let’s face it: the most authentic thing about any brand is its desire is to sell you stuff.

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Sonobi Launches People-Based Ad Marketplace to Compete with Walled Gardens

November 10, 2017

Advertisers worried about losing access to customer data because of Facebook, Google, Amazon and other walled gardens have a new friend: ad tech company Sonobi, which just opened a public beta of an addressable marketplace reaching up to 225 million individuals across premium online publications. The marketplace uses a “People Based Identifier” that can track individuals across multiple environments, offering scale and precision to match the walled gardens. The marketplace is integrated with major programmatic buying platforms.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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